For many people around the world, their experience of western culture comes from seeing films made in Hollywood. Violence, scantily dressed women, and sex are common in these films. As a result, some people see western culture as being corrupt and immoral. Stories in the international media help reinforce these ideas.

At the same time, many people want to study in Europe or the USA, and adapt these education systems in their own countries. Amenities such as clean drinking water and constant electricity are admired, as is political freedom of expression.